You have an amazing editor creating a highly anticipated newsletter for your members that you want to keep in the know. How will an email newsletter improve this vital communication link for your editor and your members? Click the icons for some examples.
Cost Effective
Emailing your club’s newsletter is a cost-effective option as there are no printing and postage costs associated with it. And when members opt to receive their newsletters by email, rather than traditional mail delivery, the savings can quickly add up to offset your cost for email delivery. (USPS Mail Campaign Calculator)
Convenient
Emailing your newsletter ensures that it is delivered to your club members quickly and efficiently, without the delays associated with traditional mail delivery. Plus, you can easily send your newsletter to members who are located in different regions, states or even countries. And, you can view your newsletter from anywhere with internet access.
Measurable
Email newsletters can be easily tracked with email marketing software that provides insights on open rates, click-through rates, and other engagement metrics. This information can help your club make data-driven decisions to improve your newsletter content and delivery.
Eco-friendly
Emailing your newsletter helps to reduce the amount of paper waste and environmental impact associated with traditional printing and mailing.
